Purple Mobile Privacy Policy  

Last updated: 9 June 2026

1. Introduction

This Privacy Policy explains how Purple Mobile collects, uses, stores and protects personal information when you visit our website, contact us, apply for a cellphone subscription, communicate with us on WhatsApp, or use any of our services.


Purple Mobile respects your privacy and is committed to protecting your personal information in line with the Protection of Personal Information Act, 4 of 2013, also known as POPIA.


For the purpose of this Privacy Policy, “personal information” means information that can identify you directly or indirectly, such as your name, contact details, identity information, banking details, employment information, device information, online identifiers, and communication records.

2. Who is responsible for your information?

The responsible party is:


Purple Mobile

Website: www.purplemobile.co.za

Contact number / WhatsApp: +27 84 099 0154

Email: support@purplemobile.co.za

Business address: 300 Middel St, Nieuw Muckleneuk, Pretoria,

3. What information we collect

We may collect the following types of personal information:


  • Name and surname
  • Contact number and WhatsApp number
  • Email address
  • Identity number or identification details where required for an application
  • Employment and income information
  • Salary date and affordability information
  • Bank account or DebiCheck-related information where required to set up a subscription
  • Application information submitted through WhatsApp, WATI, forms, CRM systems or our support channels
  • Communication records, including WhatsApp messages, support queries, call notes, emails, complaints and service requests
  • Website usage information, including pages visited, clicks, device type, browser type, IP address, location data, referral source, campaign tracking and analytics information
  • Review, feedback or testimonial information where you choose to provide it
  • Delivery or collection information where needed for courier, Pargo, Clicks or related fulfilment services


We may also collect non-personal information that does not identify you directly, such as general website usage statistics, traffic patterns and performance data.

4. How we collect information

We collect information when:

  • You visit or interact with our website
  • You click “Apply”, “Check if you Qualify” or similar buttons
  • You contact us through WhatsApp, WATI, phone, email or social media
  • You apply for a cellphone subscription
  • You accept terms and conditions or complete a DebiCheck process
  • You communicate with our sales, support, accounts or collections teams
  • You submit a complaint, review, enquiry or service request
  • You interact with our online advertising or campaigns
  • We receive information from service providers, payment partners, analytics tools, advertising platforms, courier partners, CRM systems or other authorised business partners


5. Why we use your information

We use your personal information for the following purposes:


  • To respond to your enquiries
  • To process and assess your cellphone subscription application
  • To check affordability and qualification
  • To communicate with you about your application, account or service
  • To set up, manage and verify DebiCheck or payment arrangements
  • To provide customer support
  • To manage deliveries, collections, returns or cancellations
  • To send important account, service or administrative messages
  • To improve our website, application process and customer service
  • To measure website and advertising performance
  • To prevent fraud, abuse, unauthorised access or misuse of our services
  • To comply with legal, regulatory, accounting, contractual and business obligations
  • To protect the rights, property and safety of Purple Mobile, our customers, staff and service providers
  • To send marketing messages where allowed by law or where you have agreed to receive them

6. Legal grounds for processing

We process personal information where one or more of the following grounds apply:

  • You have given consent
  • The processing is necessary to take steps before entering into a contract with you
  • The processing is necessary to perform a contract with you
  • The processing is necessary to comply with the law
  • The processing protects a legitimate interest of Purple Mobile, the customer, or another person
  • The processing is necessary for proper business operations, fraud prevention, customer support, service improvement or legal claims


7. Sharing of personal information

We do not sell your personal information.


We may share your personal information with trusted service providers and business partners where necessary to provide our services, manage our website, process applications, communicate with you, measure advertising performance, or comply with legal requirements.


These may include:


  • WhatsApp and WATI communication tools
  • CRM and customer support systems
  • DebiCheck and payment service providers
  • Banks or payment processors
  • Courier, delivery or collection partners
  • Google Analytics, Google Ads and other analytics tools
  • Meta, TikTok or other advertising platforms where campaigns are used
  • Review platforms or website widgets, such as Hellopeter or Google Reviews
  • IT, hosting, security and website service providers
  • Professional advisers, legal advisers, auditors, debt collection partners or regulators where required


We require service providers to protect personal information and to use it only for the purpose for which it was shared.

8. Cookies and website tracking

We may contact you about Purple Mobile services, offers, updates or application-related information where allowed by law.


You may ask us to stop sending marketing messages at any time by using the unsubscribe option where available, replying with an opt-out request, or contacting us directly.


Even if you opt out of marketing messages, we may still send you important service, account, legal or administrative messages.

9. Marketing communication

We may contact you about Purple Mobile services, offers, updates or application-related information where allowed by law.


You may ask us to stop sending marketing messages at any time by using the unsubscribe option where available, replying with an opt-out request, or contacting us directly.


Even if you opt out of marketing messages, we may still send you important service, account, legal or administrative messages.

10. How we protect your information

We take reasonable steps to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.


These steps may include access controls, secure systems, staff controls, service provider agreements, password protection, system monitoring and internal policies.


No online system is completely secure, but we take reasonable measures to protect the personal information we process.

11. Retention of information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required or allowed by law.


We may keep information for application records, account management, legal compliance, accounting records, dispute resolution, fraud prevention, collections, customer service history and business reporting.


When information is no longer required, we will delete, destroy or de-identify it where reasonably possible.

12. Your rights

You may have the right to:


  • Ask what personal information we hold about you
  • Request access to your personal information
  • Ask us to correct or update inaccurate information
  • Ask us to delete personal information where legally allowed
  • Object to certain processing of your personal information
  • Withdraw consent where processing is based on consent
  • Complain to the Information Regulator if you believe your personal information has been processed unlawfully


To exercise your rights, please contact us using the details in this Privacy Policy.

13. Children’s privacy

Purple Mobile services are intended for adults who can lawfully apply for a cellphone subscription.


We do not knowingly collect personal information from children without the consent of a parent or legal guardian. If we become aware that we have collected information from a child without proper consent, we will take reasonable steps to delete or correct the information where required.

14. Links to third-party websites

Our website may contain links to third-party websites, platforms, review pages, WhatsApp, social media pages or external services.


We are not responsible for the privacy practices, content or security of third-party websites or platforms. You should read their privacy policies before sharing personal information with them.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with the latest “Last updated” date.


Your continued use of our website or services after changes are published means you accept the updated Privacy Policy.

16. Contact us

For questions about this Privacy Policy or how we process personal information, please contact:


Purple Mobile

Website: www.purplemobile.co.za

Contact number / WhatsApp: +27 84 099 0154

Email: support@purplemobile.co.za

Business address: 300 Middel St, Nieuw Muckleneuk, Pretoria,



Website: www.purplemobile.co.za